2024 ATA NZ Benchmarking Survey

In 2022, we conducted a benchmarking survey to gain insights into the health and performance of businesses in our industry. Now, we think it’s time to check in again and see how things have changed.

This year, we’ve included some new benchmarking questions to dive even deeper into the challenges and successes you’re experiencing. Your responses will help us build a comprehensive picture of the industry.

Results will be shared exclusively with those members who participate, so don’t miss out on this opportunity to gain valuable insights!

How many staff do you employ?

How many staff do you employ? 0 1-5 6-10 11-15 16+
How hard are you finding it to get staff?

How hard are you finding it to get staff? Really Struggling We are coping but could use 1-2 more We are fully staffed Other Other
Are you currently training apprentices?

Are you currently training apprentices? Yes No N/A Other Other
Are you prepared to contribute to the future of the industry by training apprentices?

Are you prepared to contribute to the future of the industry by training apprentices? Yes No N/A Other Other
What are your current apprentice pay rates?

What are your current apprentice pay rates? N/A Sub $19 $20-21 $22-23 >$24 Other Other
What are your current hourly pay rates for a qualified person with less than 3 years' experience?

What are your current hourly pay rates for a qualified person with less than 3 years' experience? N/A Sub $24 $25-26 $27-28 $29+ Other Other
What are your current hourly pay rates for a qualified person with 3-6 years' experience?

What are your current hourly pay rates for a qualified person with 3-6 years' experience? N/A Sub $26 $27-28 $29-30 $31+ Other Other
What are your current hourly pay rates for a qualified person with more than 6 years' experience?

What are your current hourly pay rates for a qualified person with more than 6 years' experience? N/A Sub $30 $31-32 $32-33 $34+ Other Other
What are your current hourly pay rates for a supervisor?

What are your current hourly pay rates for a supervisor? N/A Sub $33 $34-35 $36-37 $38+ Other Other
What additional benefits are offered to your staff? e.g. vehicles, flexitime, cell phone, etc. Please indicate what level of staff they are offered to.

Based on your business as it is today, compared to 12 months ago, has your:
	Much better (More than10% increase)	Somewhat better (1-10% increase)	Unchanged	Somewhat worse (1-10% decrease)	Much worse (More than10% decrease)
Turnover	TurnoverMuch better (More than10% increase)	TurnoverSomewhat better (1-10% increase)	TurnoverUnchanged	TurnoverSomewhat worse (1-10% decrease)	TurnoverMuch worse (More than10% decrease)
Business Expenses	Business ExpensesMuch better (More than10% increase)	Business ExpensesSomewhat better (1-10% increase)	Business ExpensesUnchanged	Business ExpensesSomewhat worse (1-10% decrease)	Business ExpensesMuch worse (More than10% decrease)
Staff Numbers	Staff NumbersMuch better (More than10% increase)	Staff NumbersSomewhat better (1-10% increase)	Staff NumbersUnchanged	Staff NumbersSomewhat worse (1-10% decrease)	Staff NumbersMuch worse (More than10% decrease)
Capital Expenditure	Capital ExpenditureMuch better (More than10% increase)	Capital ExpenditureSomewhat better (1-10% increase)	Capital ExpenditureUnchanged	Capital ExpenditureSomewhat worse (1-10% decrease)	Capital ExpenditureMuch worse (More than10% decrease)
Range of Products	Range of ProductsMuch better (More than10% increase)	Range of ProductsSomewhat better (1-10% increase)	Range of ProductsUnchanged	Range of ProductsSomewhat worse (1-10% decrease)	Range of ProductsMuch worse (More than10% decrease)
Level of Debt Borrowings	Level of Debt BorrowingsMuch better (More than10% increase)	Level of Debt BorrowingsSomewhat better (1-10% increase)	Level of Debt BorrowingsUnchanged	Level of Debt BorrowingsSomewhat worse (1-10% decrease)	Level of Debt BorrowingsMuch worse (More than10% decrease)

Comments that may be relevant to the above:

Based on your business as it is today, over the next 12 months, do you anticipate your:
	Much better (more than 10% increase)	Somewhat better (1-10% increase)	Unchanged	Somewhat worse (1-10% decrease)	Much worse (more than 10% decrease)
Turnover	TurnoverMuch better (more than 10% increase)	TurnoverSomewhat better (1-10% increase)	TurnoverUnchanged	TurnoverSomewhat worse (1-10% decrease)	TurnoverMuch worse (more than 10% decrease)
Business Expenses	Business ExpensesMuch better (more than 10% increase)	Business ExpensesSomewhat better (1-10% increase)	Business ExpensesUnchanged	Business ExpensesSomewhat worse (1-10% decrease)	Business ExpensesMuch worse (more than 10% decrease)
Staff Numbers	Staff NumbersMuch better (more than 10% increase)	Staff NumbersSomewhat better (1-10% increase)	Staff NumbersUnchanged	Staff NumbersSomewhat worse (1-10% decrease)	Staff NumbersMuch worse (more than 10% decrease)
Capital Expenditure	Capital ExpenditureMuch better (more than 10% increase)	Capital ExpenditureSomewhat better (1-10% increase)	Capital ExpenditureUnchanged	Capital ExpenditureSomewhat worse (1-10% decrease)	Capital ExpenditureMuch worse (more than 10% decrease)
Range of Products	Range of ProductsMuch better (more than 10% increase)	Range of ProductsSomewhat better (1-10% increase)	Range of ProductsUnchanged	Range of ProductsSomewhat worse (1-10% decrease)	Range of ProductsMuch worse (more than 10% decrease)
Level of Debt Borrowings	Level of Debt BorrowingsMuch better (more than 10% increase)	Level of Debt BorrowingsSomewhat better (1-10% increase)	Level of Debt BorrowingsUnchanged	Level of Debt BorrowingsSomewhat worse (1-10% decrease)	Level of Debt BorrowingsMuch worse (more than 10% decrease)

Comments that may be relevant to the above:

Overall, how do you rate:
(1 is Very Low, 10 is Very High)
	1	2	3	4	5	6	7	8	9	10
Your confidence in your business	Your confidence in your business1	Your confidence in your business2	Your confidence in your business3	Your confidence in your business4	Your confidence in your business5	Your confidence in your business6	Your confidence in your business7	Your confidence in your business8	Your confidence in your business9	Your confidence in your business10
Your confidence in the industry	Your confidence in the industry1	Your confidence in the industry2	Your confidence in the industry3	Your confidence in the industry4	Your confidence in the industry5	Your confidence in the industry6	Your confidence in the industry7	Your confidence in the industry8	Your confidence in the industry9	Your confidence in the industry10

Which market direction is your organisation pursuing in the next five years?

Which market direction is your organisation pursuing in the next five years? Other (please specify) Divesting some current products and markets Selling business or businesses Expanding current product/market portfolio through acquisitions Remaining in current market(s) Organically expanding current product/market portfolio Other Other
If you own your own business, are you planning to sell and/or transition it to somone else in the next 1-3 years?

If you own your own business, are you planning to sell and/or transition it to somone else in the next 1-3 years? Yes Not sure Yet No N/A
The more people who complete the benchmarking survey, the clearer the insights we can gather about the state of the industry. Your input is invaluable in helping us understand trends, challenges, and opportunities.

If you’d like to receive the survey results before the conference, simply include your contact details at the end of the survey. Rest assured, all individual data will be kept completely private.